The Step by Step Guide to Effectively Sharing Your Sermons, Small Group Lessons, and Other Content

Why Content Marketing for Your Church Should Be a Priority This Year

Whether you realize it or not, you already have an online audience. Every person who clicks on your website, engages with your social media streams, or receives a mailer from your church is a part of an audience you’ve developed over the life of your church.

When it comes to how you engage your community with digital content, it’s not a question of whether or not people are watching—it’s a question of how you and your church are going to steward the opportunity to reach your community. We use the phrase “content marketing” to describe that, because we think there’s a lot your church can learn from the way businesses leverage content. Just think of your sermons, blog posts, podcasts, videos, and social media channels and how those can be leveraged to reach people with the most important message of all: the gospel.

In this ebook, you’ll learn things like:

• Why content marketing matters in today’s ministry context
• What goes into a good marketing story
• How to take an in-depth look at your audience through building personas
• How to develop a content-marketing strategy
• Ways you can use material you already have (like sermons) to produce effective content this week

This practical guide on content marketing for churches is the solution you need to cut through the noise and join the important conversations already taking place in your community.